On the cusp of elegance and prestige, stemming from age-old traditions and techniques, Yaser Shaw has been carefully crafting handmade fabrics, accessories and furnishings, which have been recognized by renowned designers, international boutiques, wholesalers and department stores.
The artisans employed in his family workshops are the true upholders of the unique Kashmiri technique, which serves as a basis for Yaser’s artistic expression. Balancing between the traditional and contemporary style, Shaw’s clear and decisive vision has always been at the forefront of the manufacturing process.
When he’s not on the hunt for an exciting piece of fabric, Shaw resides in New Delhi. As a co-owner and head designer of Shaw Brothers, Yaser insists on providing fair trade employment for both men and women. By supporting their communities, the precious knowledge of an age-old Kashmiri Himalayan art remains a vital part of the final product.
In order to be more creative I travel, explore and expand my views as much as I can. I try to see and find those things in life that most people simply overlook. To achieve that I sometimes simply sit somewhere on the side, talk to the people doing their jobs, drink some "chai" or I just watch the day go by with all its marvel and beauty... some place like an old Delhi spice market for instance... or if I travel far some market or place in Samarakand or any other place on my way – here and there... I admire the people at the markets. They are hard workers, simple and what I admire the most about them is their love for small things – things that make your life.
The tradition that surrounds me where ever I go has a big impact on my work. In order to get the inspiration I try to find the connections between tradition and everyday life... I observe colors, arhitecture... and then in a certain moment expressions come out... and what I like the most is that it comes from experience.
I travel, walk around to experience things, because it is not the same to read about something and actually feel it. So I travel to understand life better and from that understanding comes my inspiration, and from the inspiration comes an idea and than draft after draft – because the first draft is never my last draft, and then comes the creation.